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A unit of the popular publishing
holding HarperCollins signed a partnership with the famous social networking
web site MySpace and launched a teen web site as part of the deal. MySpace.com/HarperTeen debuted on
Friday and it represents HarperCollins’ second partnership with MySpace.
The Web site features author
blogs and book news, forums and message boards, contests and online polls.
Additionally, the publishing company’s authors will be able to interact with
their fans through scheduled author chats and a Weekend Read bulletin, which
will keep people informed about upcoming releases.
“With millions of teens spending
their time online every day, it makes perfect sense for us to partner with
MySpace to build the HarperTeen community,” said HarperCollins Children’s
Books’ vice president of marketing, Diane Naughton.
HarperTeen authors that are
already featured on the web site include Wicked Lovely author Melissa Marr, The
Luxe author Anna Godbersen, as well as Jenna Bush, the United States of America’s
President George W. Bush’s daughter, whose Ana’s Story was published by
HarperCollins in September. The recently launched Web site also offers
user-generated content tools that allow people to submit and share their own
creative writing and receive feedback.
MySpace and HarperCollins
partnered for the first time in October, when the two companies decided to join
forces to produce an environmental handbook for young people, set for release
on Earth Day, April 22. MySpace/Our Planet: Change Is Possible was set to be
written by journalist Jeca Taudte and will include a foreword by MySpace
co-founder Tom Anderson.
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