Ed Zandler lost the bet and had to leave his position as Motorola’s Chief Executive. Recently, the company dropped to the No. 3 spot from being the second largest mobile phone supplier of the world.

However, despite this wide range of more or less recent problems, Motorola managed to launch four new mobile phones at the Consumer Electronics Show in Las Vegas. Thus, the phone maker succeeded in drawing everyone’s attention with its iron will of keeping up with consumer demands for multimedia and high-speed data access smart phones.

However, two of the four phones that the company unveiled on Sunday are enhanced versions of its existing models, as only two phones are totally new.

Motorola called the new Moto Z10 a “pocket-sized mobile film studio,” as the mobile phone allows its users to play and capture high quality video and to create storyboards with soundtracks directly on the phone. Film enthusiasts can then download their video content in different locations.

Moto Z10 uses UIQ, a software platform based on Symbian that enables high def video, advanced photo sharing, blogging, messaging capacities and others. Furthermore, because Moto Z10’s functionality depends on a powerful high-speed data network, the phone supports HSDPA, or the so-called 3G cellular technology. Z10 also works on GSM, GPRS and EDGE networks.

Excepting Z10, which Motorola said that it looked and felt like the Z8, the company also launched the Rokr E8 as a new addition to its Rokr family of music phones. Rokr E8’s most notable feature is ModeShift, which simply transforms the mobile phone into a music player.

For common users, Motorola launched on Sunday the W270 in clamshell form factor and the W230 in candy-bar form factor. Although these phones are no multimedia gadgets, they come also with music capabilities, clear audio quality and expandable memory.

Motorola said that all four phones were scheduled to become available in the first quarter of 2008.