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An upcoming partnership between
BBC and MySpace is said to be officially confirmed on Thursday, after the popular social
networking website said on Wednesday that this will be the first agreement with
a major broadcaster.
At the same time, BBC (British
Broadcasting Corporation) already accomplished a successful collaboration with
YouTube, the most popular website owned by Google. And BBC is decided to
continue this trend of appealing to young consumers through the most visited
websites.
“This partnership continues our strategy of putting
BBC content right at the heart of where audiences spent their time and watch
video online,” Simon Danker, BBC Worldwide digital media director, said in a
statement. MySpace, which is owned by Rupert Murdoch’s News Corporation, will
share the advertising revenue with BBC.
The programming strategy is as
follows: 150 clips will become available under the motto “the best of British
TV”, divided into channels for comedy, drama, sci-fi, documentary and other. MySpace
users are regarded as high consumers of video material, and the collaboration
between BBC and MySpace will prove to be a lucrative deal for both parts.
The website will feature
programs like “Robin Hood,” “Torchwood,” “The Catherine Tate Show,” “Red Dwarf”
and “The Mighty Boosh,” but most of all, the most popular BBC product on
YouTube, the series “Top Gear,” that managed to win Americans’ hearts. “With
the global nature of the deal, this is a great opportunity to put the best
shows from BBC in front of new audiences,” Danker also added in his statement.
MySpace TV was launched in June
2007 as a service similar to Google’s YouTube. MySpace already has 13 language versions of
MySpace TV, and the new partnership will reach all 23 regional sites of MySpace
around the world. Besides the video channels, the viewers will be given the
opportunity to discuss the videos on a special BBC forum MySpace will put on
display.
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