Apple announced today in a press release that its new version of Apple TV will be delayed for one or two weeks.

Apple TV, now called Apple TV Take Two, has a new software that ensures a seamless integration with Movie Rentals, allowing movie fans to rent and watch movies right from their widescreen TV, with no computer required.

Also, it can be used for viewing photos from the computers, Flickr and .Mac Web Galleries. Apple is offering the update free for current owners of the Apple TV.

Apple has also slashed to price of the device. A 40-gigabyte model will be sold for only $229, while a 160-gigabyte model will cost $329.

So far, Apple TV wass considered a flop and during his speech at this year’s MacWorld, Jobs acknowledged the failure of  the device.

But with the new, cheaper, version and boosted by the introduction of movie rentals, Apple TV could become a best-seller.