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Facebook introduced a new member
to the family, appealing to users in Spain and Latin America through
a full version of the Web site in Spanish. This is just one of the
steps Facebook is planning in order to expand the users community and catch up
with MySpace.
“Our goal has always been to
allow people to use Facebook in their native language so we built an
application to enable users to participate in translating the site into their
local languages and dialects,” said Mark Zuckerberg, Facebook founder and chief
executive, according to an official press release.
Approximately 1,500 users
combined their efforts to translate the site from English to Spanish through
translation tools offered by Facebook. The whole task took about four weeks to
complete and starting February 11, all Spanish-speaking countries will benefit
from it.
According to Facebook’s own
estimations, almost 60% of its users are from outside the United States, and
almost 2.8 million users are from Spanish-speaking countries. Starting Monday,
users will be able to change the language preferences if they wish to, while for
those actually staying in a Spanish-speaking country, the site will
automatically display the Spanish version.
This is just the first step of
Facebook’s plan to extend its community all over the world. Company representatives
have said that similar versions, this time in French and German, are to be
expected within the next few weeks.
MySpace is already one step
ahead of Facebook, with versions of the Web site in French, German, Italian,
and even Japanese and Chinese, and is currently Beta testing versions of MySpace
Brazil, Russia and even India.
Facebook could be at least one
year behind MySpace, but seems but be more willing than ever to catch up with
its rival. Moreover, 2007 wasn’t exactly a bad year for Facebook, as the site’s
traffic significantly increased and ranked it 53 places higher, climbing up
to number 7.
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