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Yahoo announced on Wednesday an
agreement with Google for conducting a limited test of Google’s AdSense for Search
service, delivering Google ads together with Yahoo search results. There is an
extent to which this deal will take place however: the test will only be
conducted for traffic from yahoo.com to U.S., will not include Yahoo’s network
of publishing partners, it will last no longer than two weeks and will be
limited to no more than 3% of Yahoo search queries.
In a statement released on April 9, Yahoo
reinforced an idea Microsoft had already received in a letter: Yahoo is exploring
different alternatives “to maximize stockholder value, including exploration of
potential commercial business arrangements.”
Yahoo further stated that this
test does not mean that Yahoo! will join the AdSense for Search program and the
collaboration doesn’t necessarily extend to more than what they’ve already
said: two weeks.
What could be the reason behind
this step Yahoo took? Could it be another way to tell Microsoft: anything’s
better than what you are offering…ever since Yahoo started saying No to
Microsoft’s offer, it looks as if the alternative would be getting to know your
rivals and making a deal with them, in this case with Google.
On April 7, Yahoo responded to
a Microsoft ultimatum letter by accompanying it with a “Dear Steve” and saying
that after taking into consideration the unsolicited proposal, they’ve reached
the unanimous conclusion that it was not in the best interest of Yahoo and its
stockholders to accept it.
“Our Board’s view of your
proposal has not changed. We continue to believe that your proposal is not in
the best interests of Yahoo and our stockholders […] Furthermore, as a result
of the decrease in our own stock price, the value of your proposal today is
significantly lower than it was when you made your initial proposal.”
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