The hype generated on the recent finalized partnership between MySpace and ShineReveille International has been keeping the front page with the two companies’ future business plans.

MySpace, the number one social-networking site with user-numbers of over 110 million, has reached the decision that a new approach is needed on the distribution of its original content. The targeted media is composed of television and DVDs and the strategy is expected to lead to the global broadcasting of MySpaceTV’s content on all TV networks.

"Partnering with ShineReveille empowers us to export MySpaceTV content to local TV networks globally - something we've never been able to in the past," Travis Katz, managing director of MySpace's international arm, said in a phone interview with Reuters.

Unfortunately, many attempts to feature internet shows on TV have been tried but the ratings proved it to be a completely wrong approach. The upcoming transition, with the competitors’ past mishaps as study material, might just make MySpace bring a new approach to the table and actually reach success. 

“We’re very excited to see how the shows on online platforms can transfer to television,” said Alex Mahon, the president of the Shine Group, for whom ShineReveille International works as its distribution arm, as quoted by the New York Times.

MySpace is experiencing these days with many other projects. Just last week it announced a deal with three of the most important music companies to start an online music service as a response to the extremely popular iTunes. Also, in Spain the company in collaboration with Universal Music produces “Porta,” a series about a hip-hop star and in the United Kingdom, MySpace is about to start promoting its music-based series “I Love Chieftown.”