If You Can’t Beat Them, Join Them! Comcast Pro P2P

By Dee Chisamera
12:58, April 16th 2008
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If You Can’t Beat Them, Join Them! Comcast Pro P2P

Just weeks after Comcast announced the collaboration with BitTorrent, when they promised to reconfigure their network management practices to adjust to today’s trends, it’s Pando Networks’ turn to shake hands with Comcast for a “P2P Bill of Rights and Responsibilities” (BRR) for peer-to-peer users and ISPs (Internet Service Providers).

“Working together, Comcast and Pando can help lead the discussion about what consumers should expect in terms of a “P2P Bill of Rights and Responsibilities” for P2P users and ISPs,” said Tony Werner, Comcast Cable’s Chief Technology Officer. “Doing so is in the best interest of everyone involved – ISPs, P2P companies and consumers.”

The two companies unveiled their plans to test Pando’s P2P technology on Comcast’s fiber-optic network at the same time with Pando’s tests on other ISP networks, for performance, speed, distance, geography and bandwidth consumption measurements, which will later be published in collaboration with P4P Working Group.

Pando Networks CEO Robert Levitan said in statement: “At Pando, we have always believed that good P2P applications give users control. Now we are committing to lead the industry in codifying that.”

Regarding the tests to be conducted, Levitan added: “We need more data and analysis of how P2P applications deliver content over a variety of different networks. By sharing the test methodology and results, all P2P companies and ISPs can learn how to more efficiently deliver legal content. This will ultimately benefit consumers who are relying on P2P programs as well as content providers who are interested in delivering their content to consumers where and how they want it.”

The beginning of this year wasn’t too bright for Comcast, as accusations on network discrimination practices poured in, including claims of unethically interfering with the BitTorrent traffic. At the time, Comcast replied that its policy to block users from some file-sharing traffic was a justifiable method to keep the traffic flowing and to ensure the same level of online experience to all users. It looks like those practices have suffered major changes, and the deals with BitTorrent and Panda put Comcast in a whole new light.



© 2007 - 2008 - eFluxMedia
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