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After the Chicago Transit
Authority (CTA) decided to pull all ads promoting Grand Theft auto IV, its publisher
went to court to settle the matter, Reuters
reports. In April this year, a Fox affiliate said that the game ads were being
pulled out from buildings and buses by CTA, despite the $300,000 campaign
agreement between CTA and Take-Two.
According to the agreement, the
ads had to be displayed over a period of six weeks throughout Chicago,
starting April 22. However, just days after they first appeared, the CTA took
them out, telling GameSpot: “CTA guidelines require ads to be truthful, and not
directed at inciting imminent lawless action. They cannot be legally obscene or
portraying graphic violence.”
A Take-Two spokesperson
confirmed the
lawsuit to GameSpot: “Although we prefer to resolve these issues amicably, the CTA has
refused to discuss with us its outrageous decision to pull advertising for the
critically acclaimed game Grand Theft Auto IV while running ads for other forms
of popular entertainment with similar content, including mature-themed TV shows
and R-rated movies.”
The game publisher accused both the
Chicago Transit Authority and its sales agent, Titan Outdoor LLC, of violating
the agreement and their right to free speech, reportedly seeking damages of at
least $300,000.
The reasons behind Chicago Transit
Authority’s decision to pull the ads from buses and buildings across the city
could lie in the controversy that surrounds Grand Theft Auto IV. The game has
been highly criticized for depicting violence or encouraging drunk driving, and
many consider it to be a negative example given to children, saying they
shouldn’t even be allowed to buy the game.
The Chicago Transit Authority has been
involved in a similar campaign back when Grand Theft Auto:
San Andreas was launched, which drew numerous complaints about promoting the
game. The only reason why CTA didn’t pull the ads back when was the fact that
the complaints started towards the end of the campaign. CTA confirmed for GameSpot
they took the decision to pull the GTA IV ads in the light of the events back then.
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