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Take-Two Interactive decided to take to court Chicago’s Transit
Authority after its posters for the new Grand Theft Auto IV game were taken
down without any clear explanation.
The lawsuit will take place in Manhattan’s Federal Court and
will decide whether the contractual rights and free speech rights were
violated.
Take-Two accuses the CTA and its sales agent, Titan Outdoor
LLC of violating an expensive and carefully planned advertising agreement and demands
retributions of $300,000 and also that its original ads be posted back for the
six week period.
The decision to remove the posters came after a local Fox
television station aired a report about a disturbing new wave of crimes in
Chicago and questioned the decision to allow a campaign for a rather violent
game in such troublesome moments.
The Grand Theft Auto games have had their share of bad
publicity over the years and have been blamed on numerous occasions on a series
of violent crimes such as beatings, car jacks, drive-bys, car thefts, prostitution
and DUIs all over the United States.
The series began in 1997 and because of its massive success
it currently counts eight stand-alone games and two more expansion packs for
the original. According to its producers, by March, 2008 the game was sold in
more than 70 million copies worldwide.
The controversy with the GTA games is mainly related to the
game’s focus on the illegal activities that might, in time, stimulate gamers to
actually feel the need to experience the things done on their computers.
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