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In its continuous attempt to please its users and attract
new ones, MySpace has decided to launch a “Data Availability” feature with partners
such as the portal Yahoo, the global shopping site eBay, the micro-blogging
service Twitter and News Corp. unit Photobucket.
The plan is to allow MySpace users to export any information
they want, including their photos, videos, descriptions and lists of friends.
The web sites involved in the agreement have a total 150
million users which adds up to about 85 % of the entire U.S. Internet market.
The add-on will be available over the next few weeks and is
expected to expand even more MySpace’s user base of 117 million members in more
than 20 countries.
MySpace users will be able to add on their eBay accounts
much more of what they consider to be relevant information in order to attract
buyers or assure sellers about their serious intentions to buy. "By
injecting MySpace data, you're able to get a little bit more context about that
person. As a result of that, you can make a more informed purchase
decision," said Amit Kapur, MySpace's chief operating officer, according
to the Associated Press.
The new direction is a first in social network scene, as no
other web site has thought of allowing its users to move their profiles to
other sites and MySpace’s presence on the popular sites Yahoo and eBay will
probably aid the company’s efforts to penetrate new markets. The new feature is
thought to bring in a new subscriber base, people who are not traditional
network users.
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