 |
|
|
Innovation is just one of the
words that can describe Nintendo’s Wii Fit, a combination of dynamic activities
and fun games, which is said to be one of this year’s blockbusters in the
industry. The U.S. launch, which is set for today, addresses a large array of
customers, but is expected to become a hit among women.
The product is ideal for the
whole family, and it’s been a major success in Japan ever since its launch in
December last year, where it managed to sell over 1.5 million copies. The U.S.
success, most believe, is practically ensured.
The launch comes at a time when
people become more aware of the unhealthy habits in their life and search for
ways to stay in shape and keep a healthy lifestyle; and what can be easier than
doing it in the comfort of your own home?
Wii Fit comes with a pressure
sensitive balance-board that can be used for all sorts of dynamic activities,
such as aerobic, yoga, muscle stretches and games, and emphasizes on slow and
controlled motions. It also includes as much as 40 different activities.
The training activities fall
into four fitness categories: Aerobic Exercise (10-minute exercises that are
designed to get the heart pumping), Muscle Conditioning (Controlled motions using
arms, legs and other body parts), Yoga Poses (Classic poses that focus on
balance and stretching), and Balance Games (Fun activities, such as ski jumping
and heading soccer balls, which challenge the player’s overall body balance).
Although it may not solve one’s weight
problems, its developers say it promotes a healthy life style and is an
interactive guide to activities that help people keep in shape and have fun at
the same time. Wii Fit will act like a gym with a personal trainer included,
tracking and monitoring the progress of a maximum of 8 people.
With the largest marketing
launch in the company’s history, Wii Fit will become an instant hit in the
U.S., Wedbush Morgan Securities analyst Michael Pachter said, adding that it
will sell 3 to 4 million units in the United States alone.
© 2007 - 2008 - eFluxMedia