Google Experiments With Graphical Ads - Image Search Combo

By Dee Chisamera
13:22, May 20th 2008
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Google Experiments With Graphical Ads - Image Search Combo

Google wants to change the face of Image Search, by associating graphical ads to the search results, the company’s product management director R.J. Pittman said at an event held at Google’s headquarters. He explained that by aligning the nature of the images from the advertisers with the nature of the images from Image Search, users will easily find what they are looking for.

The experiment doesn’t have an official release date yet, as it is still in its testing phase, and its developers still face a lot of challenges, considering the trillions of image alternatives on the Internet, each of them with its own description, and sometimes no description. So there is still a lot of work to do before we get the chance to see the experiment in action.

The concept Google based its idea on was that of transforming image search engine into something similar to human-mind related associations. In fact, this is what we are heading for at this point: human over machines (actually, machines able to think like humans).

Image Search offers endless possibilities for users, who are known to search everything from retail objects to travel destinations with the help of Image Seach. Pittman pointed out the fact that the idea will offer an entire new experience for both visitors and advertisers, by connecting image search results with online ads.

Marissa Mayer, vice president of search products and user experience for Google said some users have already began experimenting the idea, which will probably be fully implemented not sooner than next year, CNET News reported.

Google Image Seach allows users to search the Web for any image content, and has been around for about 7 years now. By combining the popular image search with ads, Google hopes to offer users a combination of valid search results and e-commerce.



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