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Steve Jobs has met the expectations when he introduced the
3G iPhone on Monday, but the real revolution is just about to begin. And its
name is AppStore.
On Monday at WWDC, Jobs has unveiled the first application
for iPhone, but apparently thousand more will be ready on July 11, when
AppStore will be officially available.
Jobs announced the AppStore back in March and it is a new
application that lets users browse, search, purchase and wirelessly download
third party applications directly onto their iPhone or iPod Touch.
Gene Munster, a Piper Jaffray analyst, has discovered that
half of the twenty developers to whom he spoke at WWDC are ready to create new
applications for iPhone and, of course, for iPod Touch.
In fact, it seems like Apple has learned some new things
from the iPod experience. Its iconic multimedia player has generated a huge
market of accessories from headphones to stereo speakers.
Now, with the 3G iPhone, Apple seems to follow the same
pattern, but with the software platforms. As announced in March, every
developer can submit their applications to the AppStore and Apple would retain
30 percent of all sales revenues.
With the AppStore, Apple will be able to generate revenues
not only from selling the iPhone, but also by providing the applications.
The analysts have already started to make some forecasts and
they concluded that by the end of 2009 the AppStore will generate between $150
million and $230 million in revenues for Apple.
Meanwhile, various companies have announced that they are
developing iPhone versions of their software. For example. TomTom, the Dutch
manufacturer of automotive navigation systems, announced a iPhone version of
its software will be available through the AppStore.
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