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It’s not that easy to play a decent online game of Scrabble
these days without having to worry that the moment you’ll become addicted, it
might disappear for copyright infringement issues. This is probably the feeling
all Scrabulous fans had when they found out that Mattel and Hasbro, the joint
owners of Scrabble – the real one – demanded the removal of the online game
from Facebook.
No worries though, as Scrabble on Facebook will turn legit, with
Hasbro’s blessing and Electronic Arts’ contribution. The company
announced on Monday that a Scrabble application will become available as of
this month for the Facebook community. Until then, Scrabble enthusiasts can try
the game on the portal Pogo.com.
EA isn’t at its first collaboration with Hasbro, but
Scrabble will be the first game to reach beyond the iPod, onto a social
networking site. The iPod already benefits from applications brought by EA and
licensed by Hasbro, such as Scrabble, Monopoly or Yahtzee.
The move could also be explained through a common goal of
the two partners: to sink Scrabulous, the game that quickly managed to become
very popular on Facebook, despite the obvious copyright infringements. When
Facebook brought Scrabulous to its users in 2007, it was an instant hit and
became one of its ten most popular applications.
Scrabulous, created and developed by Calcutta-based
entrepreneurs Rajat and Jayant Agrawalla, made toy makers express a high
discontent regarding the online application of the game, despite angry fans
arguing that if it hadn’t been for the online game, they wouldn’t have bought
the original game in the first place.
Despite the repeated demands to remove the game from the
social networking site, the situation remains the same, and it seems that Scrabble
owners now have to fight fire with fire and make Scrabulous unpopular in front
of a new competitor, the legit EA Scrabble.
According to EA Hasbro general manager Chip Lange, Scrabble
is “one of the best social game brands in existence” and they are working on
ensuring an enjoyable experience for friends and family regardless of the platform
they’re playing.
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