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Shortly after Apple announced its latest gadget will be
compatible with YouTube, the video sharing site owned by Google has another
reason to celebrate. YouTube and EMI has signed an agreement which will give users
unprecedented access to authorized videos and recordings from EMI Music
artists, including those featured in user generated content.
"With this deal, all four of the world's major music
companies are now official YouTube partners," said Chad Hurley, CEO and
Co-founder of YouTube. "EMI is a proven leader in the emerging digital
music landscape and one of the world's largest and most respected music
companies. We're excited to add EMI Music's stellar roster of artists' content
to our site and make it available to our community." EMI will offer music videos from artists
including David Bowie, Coldplay, The Decemberists, Fat Boy Slim, Gorillaz, Lily
Allen, Norah Jones and YouTube Video Award winners, OK Go and Sick Puppies.
Moreover, as part of this agreement, EMI will make authorized video content
available to YouTube for the first time.
YouTube's content management tools also give EMI Music the
ability to request the removal of EMI's copyrighted content from YouTube.
Since Google acquired YouTube in a $1.6 billion deal, the Mountain view company made
efforts to secure copyright agreements with content producers.
In February YouTube signed a deal with Digital Music Group
Inc. to post more than 4,000 hours of video content such as classic television
shows to the video-sharing site.
YouTube has also signed deals with music companies including
Warner Music Group, Universal Music Group and Sony BMG Music Entertainment that
will allow consumers to use some of their music in the creation of videos.
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