Joni Mitchell Signs Deal with Starbucks’ Music Label

By Jane Ivory
15:54, July 26th 2007
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Joni Mitchell Signs Deal with Starbucks’ Music Label

Joining Paul McCartney, legendary singer and songwriter Joni Mitchell announced she will release her next album "Shine" under Starbucks’ Hear Music label.  

"I am thrilled to be able to work with the Hear Music label on my new CD," Mitchell said. "Starbucks and Concord Music Group are joining me in releasing a project which has enabled me to appreciate what I loved about making music in the first place. I am very grateful to them."

The 10-track CD Mitchell arranged and produced will be her third project this year, following "The Fiddle and the Drum," a ballet based on her music, and her upcoming visual art exhibit that will debut in New York in the fall, IGN.com reported.

The new piece, which is her first album of new compositions since 1998, "feels like the return of Joni the storyteller," said Ken Lombard, the president of Starbucks Entertainment who also oversees Hear Music. Mitchell last recorded for Warner Music.

"Joni's voice, both in the physical and lyrical sense, is as powerful as ever," Lombard added. "In addition to her extraordinary songwriting ability, she is a Renaissance artist in the every sense and we are honored to release this timely and exceptionally moving work."

The 63-year-old artist herself has described it "as serious a work as I’ve ever done."

"Shine" will include two songs composed for the ballet "The Fiddle and the Drum": "If," based on Mitchell's favorite poem by Rudyard Kipling, and "If I Had a Heart." The disc will feature a new version of "Big Yellow Taxi," which was also in the ballet, premiered by the Alberta Ballet in Calgary in February.

According to Variety, McCartney’s album "Memory Almost Full," which came out last month, has sold 447,000 copies, 45% of them in Starbucks stores, the company said. Songs from the album have been constantly played in the coffee chain’s shops.  



© 2007 - 2008 - eFluxMedia
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