Canon Outsmarts Competition with EOS 40D
By Max Brenn
12:34, August 20th 2007
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Canon Outsmarts Competition with EOS 40D

Photography just got better: Canon has finally announced the new EOS 40D, a technical masterpiece ready to make its debut in September this year.

The mid-range SLR camera addresses the needs of entry-level professionals and advanced amateur pros, but it’s definitely a good tool also in the hands of photography gurus.

EOS 40D features an enhanced, 10.1-megapixel CMOS imaging sensor (designed and manufactured by Canon) and the company’s proprietary and super-efficient DIGIC III image processor, also boasting with a completely redesigned autofocus sensor and fast, 6.5 frame-per-second (fps) continuous shooting capability (for bursts of up to 75 Large/Fine JPEGs or 17 RAW images). DIGIC III technology ensures that the fine details and natural colors of the images are optimally recorded and, as an added bonus, is also responsible for the EOS 40D SLR's high-speed performance, faster signal processing and even its efficient energy consumption.

Canon’s jewel is now at the top of the food chain for the middle-range category with a price of $1,299.00 (additionally a special kit may be offered in a separate version of EOS with Canon's EF 28-135mm f/3.5-5.6 IS USM zoom lens at an estimated selling price of $1,499.00).

"This newest member of Canon's Digital SLR family takes mid-range Digital SLRs to exciting new heights with enhanced resolution and image quality, faster shooting and processing speeds and better overall functionality than ever before," stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A."The EOS 40D Digital SLR Camera incorporates many Canon innovations and advancements that differentiate our products from the competition, while respecting and reinforcing our long-standing traditions of providing superior value and innovative imaging technology."

Compared to the previous edition, the EOS 30D, which featured a small, 2.5 inch LCD, the EOS 40D pushes the boundaries even further, with a screen measuring 3 inches (which also helped Canon put larger fonts for improved visibility), with increased brightness for outdoor environments (230,000-pixel LCD), with broadened color gamut and narrowed viewing angle (from 170 degrees to a still wide 140-degree perspective in all directions).

Canon extends its "ease-of-reading" policy to the EOS 40D SLR's viewfinder as well. The upgraded viewfinder increases optical magnification from 0.90x to 0.95x, expands the viewing angle from 251 degrees to 264 degrees and raises the eye point from 20mm to 22mm.

The EOS 40D camera's completely redesigned nine-point AF sensor provides cross-type AF measurement at all nine focusing points for maximum apertures up to f/5.6, and for the first time in any EOS camera, the central AF point offers enhanced precision for both vertical and horizontal subject contrast when using EF or EF-S lenses featuring maximum apertures of f/2.8 or faster. AF calculation speed with the EOS 40D camera is 30 percent faster than the EOS 30D model.

According to the press release, Canon design engineers made the EOS 40D SLR's magnesium alloy exterior even more ruggedly dependable than its predecessors with upgraded dust and weather resistant construction, particularly around the camera's connection ports, battery compartment and single-slot compact flash memory card door. Should the user inadvertently open the compact flash card door while the camera is writing to the card, a warning will pop up on the LCD screen and an open door "alarm" will sound, but the image(s) will continue writing to the memory card without interruption. The EOS 40D SLR also retains many of the outstanding features of the EOS 30D model, such as its fast 0.15-second initial start-up, its extremely durable shutter (rated up to 100,000 cycles), its top shutter speed of 1/8000 sec and 1/250 maximum X-sync flash shutter speed setting.

The EOS 40D Digital SLR's 10.1-megapixel CMOS APS-C size image sensor now benefits from the larger microlenses with which it has been endowed, providing reduced noise and expanded sensitivity of up to ISO 3200. The EOS 40D retains the model 30D camera's 1.6x focal length conversion factor (compared to full-frame digital image sensors or 35mm film) and is compatible with the full line-up of Canon EF lenses as well as the Company's expanding selection of high-quality, affordable EF-S lenses created specifically for Canon Digital SLRs with APS-C size image sensors.

The camera's 14-bit Analog-to-Digital (A/D) conversion process is able to recognize 16,384 colors per channel (four times the number of colors recognized by the EOS 30D SLR's 12-bit conversion capability), producing images with finer and more accurate gradations of tones and colors. The EOS 40D also incorporates the optional Highlight Tone Priority and High-ISO Noise Reduction functions first introduced earlier this year with the EOS-1D Mark III Professional Digital SLR.

New system accessories for the EOS 40D SLR include the redesigned high-capacity Battery Grip BG-E2N, which facilitates high-volume shooting and easier vertical shooting. Compatible with up to two BP-511A battery packs or a set of six AA-size batteries, the battery grip approximately doubles the number of shots that can be taken, compared with the battery power of the EOS 40D SLR alone. The BG-E2N grip features new sealing material around the battery compartment to better resist water and dust. The new model replaces the original BG-E2 grip and is compatible with the EOS 20D, 30D and 40D models.



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