Disney Will Test Toys After Mattel Recalls

By Dan Keane
17:28, September 10th 2007
74 votes
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After Mattel Inc pulled from store shelves millions of Chinese-made toys this summer, The Walt Disney Company decided to start testing toys featuring its characters, a report published in The New York Times said Monday.

According to the same report, Disney is going to inform Mattel and other toy manufacturers about its plans on Monday. As part of this program, products already on store shelves will be randomly tested.

“It sends the message that we are looking over their shoulders,” the chairman of Disney’s consumer products division, Andy Mooney said.

This program would represent a breakthrough, because the manufacturers are usually responsible for testing their products. Observes said the move is aimed at brushing off any doubt hanging over the quality of Disney items and restore the trust of clients.

Mattel, the largest toymaker in the world, received complaints about several categories of toys manufactured in China and decided to pull them from shelves. The action was repeated three times over the last months and gave the company’s image a huge blow.

In the latest developments, Mattel recalled more than a half million toys only in the United States. The drastic measure was triggered by “impermissible levels of lead” in paint covering eleven types of toys, including popular brands like Barbie kitchen and furniture items and Fisher-Price train toys.

Over 21 million toys produced in China were recalled by Mattel since August.

“We've got teams working around the clock. We've literally spent tens of thousands of man-hours testing toys. We will continue to work as hard as we can because we want to get this issue behind us,” the company’s chief executive Robert Eckert assured.

Meanwhile, this sector of the Chinese industry saw numerous hurdles raised in the path of exports by regulators. Several contractors said they will review their collaboration with Chinese manufacturers after product-safety measures are revised.



© 2007 - 2008 - eFluxMedia
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