AOL, the global Internet services and media division of Time Warner Inc., announced on Monday it will move its headquarters to New York and integrate its advertising businesses into a single unit as part of its conversion from Internet access provider into an ad-driven business.

Top executives of the company will reposition from Dulles, Virginia, to new offices at 770 Broadway near Union Square in April, the company’s COO Ron Grant stated. He didn’t estimate the number of people that will work in New York and if there are job cuts planned.

AOL decided this renovation in its intention to realign its advertising business and expand a deal with Hewlett-Packard Co beyond the United States, as part of a move to take its properties and services into more than 30 countries in the next two years.

The former American giant among Internet service providers, which had more than 30 million subscribers, aims to create a one-stop shop for advertisers seeking to market their products and services on its own site as well as on other properties across the Web.

AOL announced it would now provide HP with co-branded local-language versions of its Internet portal, its toolbar and its search services for use on HP computers in countries around the world.

"We don't think portals are big enough to meet the demands of advertisers," AOL Chief Operating Officer Ron Grant said. "We will be adopting the network model on a global basis."

Grant added that AOL began working on the new structure since last December. The new Platform A unit will be managed by current Tacoda CEO Curt Viebranz, who will supervise an range of ad offerings that contain both branding and performance-based networks and properties, an in-stream video ad network, a mobile network, a behavioral targeting technology and ad network, and a site-side ad management solution.

According to AOL the total reach of all those businesses is over 90 % of the U.S. online population. Advertising.com is the Web's No.1 ad network with 87 % coverage of U.S. consumers in May, comScore estimated.

By controlling both Advertising.com's and Tacoda's sales potential, Viebranz said, "There's an opportunity to sell context within AOL on the portal; there's an opportunity to continue to buy audiences through Tacoda; and there's also an opportunity to overlay a significant amount of additional data from the portal on what Tacoda's doing with audiences."