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AOL’s Chief Executive Randy Falco announced today in an
internal memo that the former Internet giant plans to cut 2,000 jobs, or 20 per
cent of its workforce, including 1,200 in United States.
The former giant among US Internet service providers, which
had more than 30 million subscribers,
is trying to change its business model from a
subscriber-supported company to an advertising-based web network. According to
the company some 750 of the layoffs will be Dulles employees.
"This realignment will allow us to increase investment
in high-growth areas of the company ... while scaling back in areas with less
growth potential or those that aren't core to our business," Falco told
employees.
During September, AOL announced it will move its
headquarters to New York,
in order to be able to better compete in the online advertising market. The second-quarter
sales at AOL plunged 38 per cent to 1.3 billion dollars as the unit lost 1.1
million paying subscribers.
Also, AOL announced last month that is combining all its various
ad networks, which were acquired during the last years, into one single ad platform
called The Platform A. It includes Web ad banner buyer Advertising.com, Web
marketing firm Tacoda Inc., cell-phone advertising firm Third Screen Media,
broadband video ad company Lightningcast Inc. and interactive-advertising firm
Ad:Tech.
“AOL now has one of the largest and most sophisticated ad
networks in the world, and we’re well positioned to compete where the ad market
is heading,” Falco wrote in Monday’s memo.
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