In an interview with Wall Street Journal, Steve Jobs confirmed the earlier rumors about a possible price cut of DRM-free tracks on its iTunes store. Starting today, the EMI DRM-free tracks will be available for only 99 cents, Jobs announced. Also Apple has also already begun adding new DRM-free tracks from independent recording companies at 99 cents a song.

"It's been very popular with our customers, and we're making it even more affordable," Jobs said.

Earlier this year, Apple has ignited a real music revolution after announcing it will sell DRM-free tracks from EMI music catalog. The tracks featuring high quality 256 kbps AAC encoding were priced at $1,29 each and iTunes Plus, the portion of Apple’s music store where DRM-Free tracks were offered, has become fully operational on May 30.

EMI catalog includes singles and albums from Coldplay, The Rolling Stones, Norah Jones, Frank Sinatra, Joss Stone, Pink Floyd, John Coltrane and more than a dozen of Paul McCartney's classic albums.

Last month Amazon has launched its own music store under the label Amazon MP3 Store and the same tracks from EMI catalog were priced at only 89 cents.

Few days ago BusinessWeek reported that Universal Music Group chief Doug Morris is enlisting other big music players for a new online service. Among those mentioned is heavyweight Sony BMG Music Entertainment and Warner Music Group, another potential partner.