As Yankee Group analyst Mike Goodman sees things, the winner of the Electronic Entertainment Expo Business Summit in Los Angeles was by far Microsoft's Xbox 360.

The world’s biggest gaming console makers (Sony, Microsoft and Nintendo) took turns in showing off their upcoming projects. Microsoft presented a series of social functions and entertainment options for its Xbox 360, Sony announced a video store and a soon to be applied price cut for its PlayStation 3 and Nintendo provided fans with some very interesting news regarding both upcoming game titles and console peripherals.

Each company was supposed to meet certain standards in the development of their consoles’ improvements and new titles. According to Mike Goodman, Nintendo, apparently comfortable with the leading market position, did not bring anything extraordinary for its Wii console, and while Sony confirmed the enhancements people were expecting, Microsoft showed its intention to go forward with one of its main attractions, Xbox Live.

Although he considers that all three companies have achieved exactly what they were going for, if he were to arrange them in a chart according to their E3 announcements, Microsoft would come in first, followed by Sony and then by Nintendo.

Microsoft’s news points to the fact that the company intends to use innovation within the Xbox Live service, in order to deliver original experiences to its current users and, at the same time, to encourage new users to look its way.

Although frowned upon by Mike Goodman, Nintendo did announce two upcoming peripherals, the Wiimote pluggable MotionPlus and Wii Speak, as well as several games: Animal Crossing: City Folk, Shaun White's Snowboarding, Guitar Hero On Tour: Decades and the DS-exclusive Grand Theft Auto: Chinatown.