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After a long legal process started in January 2007, MySpace
is finally going to receive its claimed retributions from "Spam King"
Scott Richter and his Web marketing company Media Breakaway LLC. The company
was accused of spamming MySpace’s users with unsolicited advertisements and the
damages were calculated at $4.8 million and another $1.2 million will be paid
for trial fees. The court’s decision also bans Media Breakaway from the
social-networking Web site.
According to MySpace, the spamming activities were focused
on a Web address called consumerpromotionscenter.com and Breakaway was sending
the spam messages leaving the impression to users that they were invited by
their friends to visit the advertising Web site.
Media Breakaway stated that it is fair to be held
responsible for the numerous spam messages sent to MySpace’s subscribers but
added that it will not assume responsibility for its own affiliates who
violated Breakaway’s terms and conditions. The statement was presented by Scott
Richter’s father, Steven Richter, who is Media Breakaway’s president and
general counsel. He also added that there have been significant efforts made
inside the company in order to avoid such incidents from happening in the
future.
The $6 million penalty represents only 5 percent of the
total amount requested by MySpace and should be considered a bargain compared
to the $230 million which Sanford Wallace and partner Walter Rines have to pay
the networking company after last month’s ruling. The two were found guilty of
stealing passwords and sending close to 30 million junk e-mails to the
subscribers on MySpace. The decision is the largest anti-spam judgment ever.
"MySpace has essentially declared a war on spam and
phishing on our site," Hemanshu Nigam, MySpace's chief security officer,
said in an interview, according to the Associated Press.
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