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National Geographic found a new method to extend the
outreach of its mission to raise awareness on the needs of our planet by launching
a games division, in charge of developing and publishing themed games across
major gaming console, handheld, online and mobile platforms.
The National Geographic Games is led by a team of industry
veterans, according to the official announcement. This team includes Paul
Levine, senior vice president, extended platforms group, National Geographic
Ventures, and senior vice president, corporate strategy and development
National Geographic Global Media, who will lead the division.
Former Take2 Interactive and Bethesda Softworks executive
Chris Mare will also be part of the team, as general vice president and general
manager of the games division. He will also oversee and manage the group’s
daily operations.
“The launch of our games division furthers National
Geographic Venture’s cross-platform strategy of creating and distributing
unique consumer experiences and content on multiple platforms and devices,”
said Ted Prince, chief operating officer of National Geographic Ventures.
The National Geographic Games division already announced
partnerships with Namco Bandai Games America and Sony Computer Entertainment
for publishing and distribution of the titles on all types of platforms.
The launch of course couldn’t have come alone, so NGG also brought
along its first title, “Herod’s Lost Tomb,” a game which focuses on the
biblical figure of King Herod, present in the December 2008 issue of the
magazine, as well as in some of the National Geographic Channel broadcasts. The
game is available online in a free, flash version, but it can also be
downloaded for PC, Mac and iPhone, with full features and high product content.
This month, two more titles are expected to be released, “National
Geographic: Panda” (Namco Bandai) and “National Geographic: Africa” (Sony). The
last title for this year will be “Sudoku Traveler: China” (National
Geographic), followed by “Rain Forests,” “Greencity” and “From the Bottom Up”
in 2009.
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