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Nokia announced today its partnership with Carphone
Warehouse, which will enable the release of the company’s Comes with Music
service in the United Kingdom. The free music package will be accompanied by a
new Nokia model expected to hit the retail stores next month.
The company explained that its offer is different from the
other ones available on the market, allowing users to keep all the tunes
downloaded through the service even after their contract ends. Users will have
a wide variety of songs to choose from, as Nokia managed to already sign
Universal, Sony BMG and Warner Music Group to allow access to their huge music
archives.
"With unlimited music access for a year, you can enjoy
your favorite artists or delve into new genres without having to worry about
individual track or album purchases," said Tero Ojanpera, executive vice
president and head of Nokia's Entertainment and Communities business.
Carphone is also looking at massive financial gains, receiving
exclusive rights for unsubsidized Nokia 5310 XpressMusic "Comes with
Music" edition sales in Britain, which is one of Nokia’s best sellers.
With phone sales slowing down on a global level and CD sales
also at an all-time low, the major players of each segment of the market are
looking for all sorts of ways to get back on top. These deals are meant to
bring something new and attracting to the phone maker’s offer and at the same
time put the producer’s songs out there especially for the customers who do not
have the time or mood to search through an entire record store for a certain
tune or album.
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